Strategy’s getting a bad rap these days in some circles for ‘slowing things down.’ But it isn’t the enemy. A good strategy shows you how to stay focused AND be flexible.
Whether they’re consumers, businesses or our own teams, what people want is often what they think they need—to solve a problem, jump on an opportunity, do more and better.
Sometimes they’re bang-on. Other times, it’s a delicate dance to balance results and the client relationship.
Often the presenting problem is exactly that. It’s the one that’s easiest to fix or most visible. It’s surface level. And while it’s still a problem, it might not be THE actual problem that needs solving.
Take a 360-degree view across your brand (and hone in on language, in particular). See fresh possibilities and iterate in real time, while keeping the integrity of your brand tight.
There’s a lot of conversation about building a business and building a brand like they’re one and the same. And while these guys are married—joined at the hip even—they’re also two very different creatures.
Here's why, and what you want to do first.
Struggling to win business? Know you've got something good but people just aren’t buying it? Believe you're better than the others, yet not sure how to make sure people see that?
It’s a question of standing out. No doubt. But the solution may not be what you think it is.
Ever get hung-up on the stuff you don’t know about branding but think you ‘should?’
If you have questions that keep you spinning rather than sprinting, this post on the treasure trove of branding—part two in our series—is for you.
We’ve rounded up some of the biggest and niggliest questions, and are sharing our lens on what we know about being in the branding trenches—along with gems from other industry experts on all this.
Be gone, trial, error and overwhelm...