Whether we’re clients or the agencies and consultants working with them, there’s typically a ton of emphasis on what “great” looks like when it comes to execution. But figuring out whether you’re actually a fit takes far more than that. Here’s what to consider, and what good agencies-slash-consultants-slash partners have in common.
Whether they’re consumers, businesses or our own teams, what people want is often what they think they need—to solve a problem, jump on an opportunity, do more and better.
Sometimes they’re bang-on. Other times, it’s a delicate dance to balance results and the client relationship.