small business branding

The big difference between building a business and building a brand.

There’s a lot of conversation about building a business and building a brand like they’re one and the same. And while these guys are married—joined at the hip even—they’re also two very different creatures. 

Here's why, and what you want to do first.

Is your small business solving the wrong problem?

Struggling to win business? Know you've got something good but people just aren’t buying it? Believe you're better than the others, yet not sure how to make sure people see that?

It’s a question of standing out. No doubt. But the solution may not be what you think it is.