What you do
But you're too close to see it.
You just need a new lens.
As a writer and brand strategist, I help creative and change-making entrepreneurs and small businesses explain what they do and what makes it different, so they can stand out, grow and make their mark.
I love seeing where the world is going.
Perceiving possibilities differently is in my DNA. I was born in New Zealand, where far-flung isolation forges new ways to see things. Traveled the world. Chose New York City.
My approach is personal, intuitive. I recognize gems others can't. Synthesize them in bespoke ways. This saw a global grocery brand named one of America’s best places to work, for instance. Twice.
I put a strategic lens on language. Every word supports a business goal. Over 20 years, this has nailed results for top global brands and small start-ups. Like better revenues, brand reputations, employee engagement—and awards.
Most of all? I believe you deserve to do work that matters and make your mark. Not get lost in translation.
THE RIGHT MESSAGE IS THE BACKBONE OF YOUR BRAND AND YOUR FUTURE.
LET ME FIND IT FOR YOU.
Imagine the exact words that reflect your innate genius and set your brand apart.
Imagine more dream clients because the right people find you irresistible.
Imagine charging a premium—and feeling bulletproof.
Your brand message is as essential to your business as your business plan.
Communicating concisely and elegantly to people what you do and why they need it—online, in print and in person—can redirect the course of your company.
It can inspire talented people to work with you, and for you. There can be multiple revenue streams, spin-off services and media coverage in your future.
Strategic positioning, messaging, voice and visuals to evolve and elevate your brand.
Copywriting and content to communicate your brand story and captivate your audience.