Writing for Alignment Training Course: Modern Business Writing Skills.
Writing for Alignment.
What’s in it for them? In a noisy world, your writing needs to land what really matters to people. Fast.
Learn to connect the dots between your message, company strategies, and communications to other stakeholders, so what you write makes an impact.
As disciplines and industries merge, many leaders and teams are struggling with what to write, and how to get everything and everyone working in-sync.
Can you relate? My Writing for Alignment course will help.
In this in-house program, I will teach your team my strategic writing system, so your words captivate people, motivate action, and tell a cohesive story—no matter your goal, audience, or channel.
Put an end to ambiguous messages and a fragmented brand experience. Master how to craft and align compelling communications so their impact is greater than the sum of parts.
I love uplifting others and sharing what I’ve learned.
Let me bring you my energy and expertise.
How this course helps.
Who it’s for.
Strategists, internal and external communicators, and brand, marketing, and public affairs teams who want to build their writing skills and confidence.
Senior leaders, change communicators, and product managers who want to align and influence internal teams, external audiences, creative agencies and freelance partners.
What you’ll learn.
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Map content ideas that align with your business goals, brand, and big picture trends.
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The message that really matters to each audience—from employees to senior leaders, customers, media, and investors.
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A proven framework multimillion-dollar brands use to adapt messages to diverse markets, business stages, and audience behaviors.
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Align different communications, channels, platforms, and business functions so you tell a cohesive company story that also resonates personally.
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Simple storytelling techniques and scientific principles to influence people and inspire more predictable results.
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What AI is actually good at, where you need a human perspective—and critical mistakes to avoid.
“I just want to say how, extremely, over the moon, happy I am to have you on our side. Your presentation was absolutely amazing. The break-down, the reason for each element, the attention to detail was lost on no one. I was getting texts through the session saying how amazing it was…Thank you so deeply!!”
— Director of Events + Tradeshows, global audiology brand
How it works.
Together, we’ll craft an interactive, in-house program customized entirely to your team’s needs: from a two-hour intensive to a two-day course. In-person or virtual.
Schedule a complimentary consultation with me. Let’s discuss your desired outcomes, and how I can tailor the topics and experience to deliver them.
In this Writing For Alignment course, you will…
- Apply practical techniques and tools to a project you’re working on
- Learn from case studies, examples from top companies, and my expertise
- Experience my hands-on guidance tailored to your specific challenges
Interested in a taste of my training?
Schedule my complimentary, one-hour masterclass for your team: “Captivate Your Audience In Uncertain Times.”
Meet your trainer.
Megan Sheerin.
I am a global trainer, strategy consultant, and writer.
I help ambitious companies grow by aligning what they create—and what they communicate.
The world is interconnected. Yet conventional writing programs still focus on separate audiences or rigid specialities.
I offer a modern alternative.
Over 25 years, I’ve built my writing muscle crafting content ranging from employee communications and consumer ads, to investor decks, business pitches, digital campaigns and press releases.
My work has been published by CBS, Forbes and The HuffPost.
Hundreds of people have participated in my public workshops and in-house training courses for Goldman Sachs, Million Dollar Women, Bayer, Optus, Ogilvy, the Australian Government, AMP Bank, and many more.
Interested in Writing for Alignment?
Please contact my Business Manager Ruby Davidson to schedule a complimentary consultation with me.
Complimentary Masterclass.
Understand what it’s like to partner with me. Schedule a one-hour, complimentary preview of my full program: “Mini Masterclass: Captivate Your Audience In Uncertain Times.”
FAQs.
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Absolutely. My Writing for Alignment course can be tailored to a team focused on a single product, brand or audience—or designed to coordinate cross-functional team members and leaders who engage with multiple products or brands, employees, customers, investors, and the media. Your people will learn to turn ambiguous ideas into crisp messages that resonate with their audience, and how to align those with the work of their co-workers and external partners, so your audience experience and brand(s) are cohesive across your communications ecosystem.
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Writing for Alignment is available as an in-person course—delivered on-site at your offices or other suitable venue—as well as a virtual intensive. We’ll discuss your objectives and expectations in our initial consultation call, and agree the best format, course length, and topics to include to deliver an exhilarating experience. Larger or cross-functional groups usually find a one or two-day live workshop most valuable. I am available to travel to deliver in-person training outside Auckland, New Zealand, where I’m currently based.
In every case, your team can expect personalized feedback from me, energizing group discussions, and the opportunity to apply their new skills to the writing they do at work every day.
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Please email my team to arrange a consultation call with me.
We’ll discuss your needs, participants, timeline, biggest challenges, and opportunities—and how I will tailor my Writing for Alignment training to deliver your desired outcomes. Once we’re aligned on the approach and investment, and our contract is signed, we will schedule the date(s) for your training.
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This one-hour workshop is a taste of my training. “Captivate Your Audience in Uncertain Times” is interactive, fast-paced, and packed with insights and techniques participants can use immediately. I discuss:
• Which critical writing skills you need in 2024
• Why unlocking the power of storytelling is your key to success
• How to structure content for different channels
• Ways to use behavioral science to capture attention and motivate action.
Over 65 leading companies across Asia have already taken my masterclass, including FedEx, EY, L'Oréal, VISA, Nestlé, and many others.
To schedule your own live or virtual session, please connect with my team.
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Not currently. The course is delivered to company leaders and their teams as an in-house program. A public Writing for Alignment workshop may be available in the future.
What people say.