Take a 360-degree view across your brand (and hone in on language, in particular). See fresh possibilities and iterate in real time, while keeping the integrity of your brand tight.
There’s a lot of conversation about building a business and building a brand like they’re one and the same. And while these guys are married—joined at the hip even—they’re also two very different creatures.
Here's why, and what you want to do first.
Struggling to win business? Know you've got something good but people just aren’t buying it? Believe you're better than the others, yet not sure how to make sure people see that?
It’s a question of standing out. No doubt. But the solution may not be what you think it is.
Ever get hung-up on the stuff you don’t know about branding but think you ‘should?’
If you have questions that keep you spinning rather than sprinting, this post on the treasure trove of branding—part two in our series—is for you.
We’ve rounded up some of the biggest and niggliest questions, and are sharing our lens on what we know about being in the branding trenches—along with gems from other industry experts on all this.
Be gone, trial, error and overwhelm...
Make like many strong small brands and model successful copy or a campaign.
By following a proven blueprint, you save time figuring out what really works. (Because the pros have already done it for you.) Here's how.
Your brand marketing budget means you only have so much time and money to create stuff or pay other people to do it for you. And while you (hopefully) know quality trumps quantity—you also know there’s got to be a certain volume of content if you want your brand to stay visible.
Read on, for the one thing you want to do.
Big gun or little brand, while content marketing might be the new black of business—it’s also the bane of anyone who runs one. Because if you’re anything like the clients I work with, you’re too overwhelmed and close to what you do to know what to write about. (Even if you had the time or desire to!)
Luckily, there’s a simple solution.