What you do
But you're too close to see it.
You just need a new lens.
I'm a brand strategist, writer and founder of this boutique brand consultancy. My team and I help visionary businesses, agencies and entrepreneurs build brands that light up what they do and what makes it different, so they can stand out, grow and make their mark.
Because innovators and creatives are the future. And the future deserves a voice.
Me? I love seeing where the world is going.
Perceiving possibilities differently is in my DNA. I was born in New Zealand, where far-flung isolation forges new ways to see things. Traveled the world. Chose New York City.
My approach is personal, intuitive. I recognize gems others don't. Synthesize them in unexpected ways. This saw a global grocery brand named one of America’s best places to work, for instance. Twice.
I put a strategic lens on language. Every word supports a business goal. Over 20 years, this has nailed results for top global brands and small start-ups. Like better revenues, brand reputations, employee engagement—and awards.
Most of all? I believe you deserve to do work that matters and make your mark. Not get lost in translation.
THE BACKBONE OF YOUR BUSINESS? A DYNAMITE BRAND.
LET'S BUILD YOURS.
Imagine knowing exactly what gives your business an edge and sets you—or your agency’s clients—apart.
Imagine more ideal clients because the right people find you irresistible (and easy-to-find).
Imagine feeling confident you're tapped into what matters—and influencing what's next.
Your brand is as essential to growing your business as your business plan.
Strategic (and beautifully creative) positioning, messaging, voice, visuals and website to define and develop your brand.
Compelling content marketing, PR and thought leadership to communicate your brand story and captivate your audience.
Sophisticated brand consulting and customized support to elevate how your team brands your agency's clients.