Building brand reputation.
With a rapidly shifting market and organizational culture, this Fortune 500 healthcare brand needed to raise its profile as a top employer and build a more sustainable business.
I helped reposition the North American brand around what employees really do: Transform lives.
Rigorous business, category and cultural analysis, a fresh value proposition, and aligning messaging, marketing and the employee experience gave the brand direction and provocative appeal.
The work helped business revenues grow by 10.6 percent and talent acquisition by 3.5 percent—reinforcing its industry leader status.
BrandPower rated the US brand the most respected in healthcare. (And the 5th most respected brand in any industry).