I worked directly with the founder, leading creative and CX teams to take the company from traditional recruiter to unconventional talent curator.

My three-year business strategy outlined new revenue streams that aligned the company’s capabilities with clients’ changing needs. Positioning the company as an “insider” brand with an edgy look and feel underlined its reputation for access to the industry’s inner circle.

Driving visibility? A fresh website, social profiles, digital launch campaign—and a thought leadership article I wrote for Forbes.

Once the creative world’s best-kept secret, the brand’s profile hit new heights.