Relevant brands tune into signals, pick up on needs and desires, and move to meet them—creating connection and delivering value and loyalty. But loyalty doesn’t usually happen in an instant or via a single, spectacular “purchase” experience. Here’s how to win a series of “micro-moments” throughout the customer journey.
Whether we’re clients or the agencies and consultants working with them, there’s typically a ton of emphasis on what “great” looks like when it comes to execution. But figuring out whether you’re actually a fit takes far more than that. Here’s what to consider, and what good agencies-slash-consultants-slash partners have in common.
If you’re a strategist or you partner with them, here are a few things that might help you become better, faster or more thoughtful. (And make doing the work far more fluid and fun.)
Strategy’s getting a bad rap these days in some circles for ‘slowing things down.’ But it isn’t the enemy. A good strategy shows you how to stay focused AND be flexible.
There’s a lot of conversation about building a business and building a brand like they’re one and the same. And while these guys are married—joined at the hip even—they’re also two very different creatures.
Here's why, and what you want to do first.
Struggling to win business? Know you've got something good but people just aren’t buying it? Believe you're better than the others, yet not sure how to make sure people see that?
It’s a question of standing out. No doubt. But the solution may not be what you think it is.
Ever get hung-up on the stuff you don’t know about branding but think you ‘should?’
If you have questions that keep you spinning rather than sprinting, this post on the treasure trove of branding—part two in our series—is for you.
Make like many strong small brands and model successful copy or a campaign.
By following a proven blueprint, you save time figuring out what really works. (Because the pros have already done it for you.) Here's how.