One myth holding your business back.

Clients: Here’s a myth that’s holding your business back.

If you believe the best strategy and creative can only come from those who have only ever worked in your category, you’re missing out.

Some of the best ideas live in the intersections between industries, disciplines, cultures and companies.

Liminal spaces.

Besides, the lines between all these are blurring anyway.

You need multidimensional thinkers and makers who have experience spanning the divide and connecting dots in fresh ways to get your brand more attention and revenue.

The real risk here is tapping the same talent as your competitors…for marginally better results.