If you’re a strategist or you partner with them, here are a few things that might help you become better, faster or more thoughtful. (And make doing the work far more fluid and fun.)
Strategy’s getting a bad rap these days in some circles for ‘slowing things down.’ But it isn’t the enemy. A good strategy shows you how to stay focused AND be flexible.
Whether they’re consumers, businesses or our own teams, what people want is often what they think they need—to solve a problem, jump on an opportunity, do more and better.
Sometimes they’re bang-on. Other times, it’s a delicate dance to balance results and the client relationship.