Explore my thinking.

Expand your perspective.

Megan Sheerin Megan Sheerin

Why you need a strategic operating system.

To get collective returns from your business, brand and marketing you don’t just need big ideas. You also need a practical, strategic operating system to align the multiple assets, people and processes involved in bringing those ideas to life.

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Team Alignment Team Alignment

When your gap in the market has gone.

There’s more than one way to deliver what the world needs next. Problems don’t follow category distinctions and linear lines of thinking. So why should you?

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Team Alignment Team Alignment

Try adjacent moves for faster innovation.

Innovation doesn’t always look like turning a market on its head. A horizontal stretch to serve new categories, consumers, customers or channels can often be more rapid and realistic.

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Team Alignment Team Alignment

One myth holding your business back.

The need for big ideas and fluid approaches has never been greater. Yet plenty still subscribe to traditional thinking about those they work with—and it’s keeping them stuck.

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